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In the ongoing effort to reach the hearts and minds of consumers, brands are increasingly looking beyond the traditional media outlets of radio, print and television. The recent meteoric rise and diversity of social media platforms has paved the way for brands to engage with consumers in new and creative ways – and many are taking full advantage. However, the Federal Trade Commission’s (FTC) recent trend of enforcement actions should give some pause to those looking to launch their own social media marketing campaigns. The FTC released new endorsement guidelines in March 2013 and an updated enforcement policy statement on deceptively formatted advertisements in December 2015, specifically