The European Union GDPR’s Impact on American E-Commerce and Digital Advertising: A New Era in Digita
The European Union (EU) passed comprehensive privacy regulations last year with its Global Data Protection Regulation (GDPR). These laws will go into effect May of 2018, less than a year away. While companies with a significant EU presence may already be fully aware of the GDPR's mandates, and are taking steps to ensure their compliance, many purely US-based companies, who purposely or inadvertently collect data from EU individuals over the Internet, are still under the mis