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A divided Supreme Court issued its ruling in a 6-3 decision, striking down the U.S. Government’s ban on registering trademarks deemed to be immoral, vulgar, obscene or scandalous. The Court ultimately concluded that Section 2(a) of the Lanham Act, which prohibits the registration of any “immoral … or scandalous matter”, violates the First Amendment and the free speech rights of brand owners. The case at issue was Iancu v. Brunetti, 588 US _ (2019), where clothing designer Erik Brunetti sought registration of the trademark FUCT for his clothing line. Brunetti was denied registration by the United States Patent and Trademark Office (“USPTO”) because his mark was deemed to be immoral and/or s