Superior Trademark, Copyright, Trade Secret and Internet​ Strategies

Trade Secrets

A trade secret is confidential business information that has economic value, due to it not being widely known.  As such, trade secrets are among the most valuable assets a business can own, and can take a variety of forms.  Trade secrets can be nearly anything that offers a competitive advantage, including client lists, marketing strategies, formulas, software, designs, processes, research data, financial data or other technical and/or business information, which is proprietary and remains secret.  Unlike patents, which have a limit of 20 years of protection, trade secrets can remain protected for as long as the confidential information remains secret.  In this manner, companies like Coca-Cola have been able to protect their secret formulas since inception.

Trade secret misappropriation is often attributable to improper use by company employees or former business partners.  If your company consults with any outside individual or entity, it is important that your contracts identify the information which you are protecting as a trade secret, and include visible efforts to ensure such information remains confidential.  Thorough management of the activities of your employees is also crucial to the proper protection of your trade secrets.  Our attorneys routinely collaborate with clients regarding confidentiality and non-disclosure agreements, as well as other procedures to assure the maximum protection of your assets.

Our firm’s experience in protecting technology, creative works and business through trademarks, copyrights and trade secrets uniquely qualifies us to provide litigation services for these often-inter-related business assets.   In addition, our experience and close work with clients’ businesses, enable us to provide in-depth insight into risk assessment in transactions involving trade secrets and in developing strategies for minimizing risks.  No matter the type of intellectual property issue, our goal is to provide our clients with personalized service, and a comprehensive framework for maximizing the continued value of all your business information.

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• Trade Secret Misappropriation Disputes (Enforcement / Defense)

• Cease & Desist Letters

• Confidentiality Agreements

• Non-Disclosure Agreements

• Domestic & Int’l Assignments

• Licensing Agreements

• Asset Purchase Agreements